Westfield, NJ. Inspired by some of the most well known icons of all time, Golftini launched the Resort 2018 line, The Iconic Collection. The rapidly growing brand of on-trend women’s golf apparel and everyday fashionable athletic wear releases two full collections per year, each of which embodies a fun, relatable theme that is easily identified once discovering the names of the new products which fall under the collection. On-brand with the company as a whole, the themes are selected with the intention of being lighthearted, trendy, and feminine  - and always resonating with the expanding Golftini customer base.

The Iconic Collection (1)

Some stand-out product names from the Iconic Collection include:

Madonna Pull-On Tech Skort

Jackie O. Performance Pleat

Betty Boop Ruffle Tech Skort

Twiggy Performance Skort

Elvis Performance Pleat

The name of each skort can be found inside the waistband and serves as a reminder that golf - and life! - are meant to be enjoyed. 

mini_showcase_resortAlong with the newest skorts in the Iconic Collection, Golftini released a variety of new tops to layer, mix, and match with any bottom. As a response to customer's requests, every top has SPF 30+ sun protection woven into the garment. While the skorts offer prints and patterns to compliment any style ,from bold color blocks to soft flowing florals, the tops are solid and move forward with each collection. This thoughtfully crafted concept allows for customers to swap out tops and bottoms to create endless outfit options and truly express their unique styles on and off the course. 

For those who seek guidance and expert advice in choosing their next golf outfit, Golftini offers personal styling appointments so their customers can shop over the phone with a one-on-one consultation, ensuring they find the perfect size, fit, and style. Golftini even offers free exchanges... just another perk that is part of the company's top-rated customer service. 

"We want you to feel your best. With the launch of the Iconic Collection, we have added new sizes, colors, styles, and fabrics, truly offering something for everyone, so no matter what level player you are - or not one at all - you feel confident," says owner and designer, Susan Hess, as she reiterates the company motto of "when you look your best, you feel you best and play your best."

Golftini places the utmost value on knowing their customers, listening to their requests, and providing solutions, like personal styling and the company's new Party Points Loyalty Program, as a thank you to customers for their constant support. 

As Golftini continues to grow, the company will always remain true to its roots by providing fashion-forward, yet functional, ladies golf apparel, fun themed collections, and the highest level of customer service. 

Jenna Roth